On September 20, 2024, GIPE 2024 opened in Luzhou City, Sichuan Province. This is another major bilateral GI exhibition and promotion event after the 2020 EU-China Geographical Indications Agreement (hereinafter referred to as "the Agreement"). The opening ceremony of the Spanish Pavilion took place at 9:30 a.m. with the presence of Carlos Sáenz de Tejada Gorman, Consul General of Spain in Chengdu, Wojciech Ptak, Agricultural Counselor of the Delegation of the European Union to China, Estefanía Roncero Fernández, Commercial Counselor of the Embassy of Spain in Beijing, Alfonso Pino, Agricultural Counselor of Spain, Wu Hongbo, Special Representative of the Chinese Government for European Affairs, Yu Xianhe, Mayor of Luzhou, Liu Dingshun, Director General of the Trade Development Bureau of of the Ministry of Commerce, Pan Feng, Vice Chairman of CEATEC attended.

Spain is one of the three EU member states with the most recognized geographical indications, and its 372 geographical indications, including Protected Designations of Origin (PDO) and Protected Geographical Indications (PGI), also cover a wide range of products: from wines and spirits to meats, cheeses, honey, olive oils, fish and other products.